![]() That may have seemed possible in the 1990s now the situation is more complex and difficult. There are echoes of this notion in Google’s founding, and in the small start-ups that can so rapidly ascend to the digital heights Blogger, for example, was a side project which birthed an entire culture of online diarists and commentators. The idea was a group of musically talented individuals using digital technology to mix their work and the Internet to distribute it directly to the world without the involvement of a conventional industry power structure. ![]() ![]() The template for the perfect creative endeavour in this early stage of the commercial Internet was the garage band (a label subsequently appropriated by Apple for their bundled music production software). ![]() The hope, then, was that the free (unfettered, not necessarily unpaid) flow of information would redeem a world staggering along in the aftermath of the greed-is-good culture of the 1980s and the sudden demise of the Cold War as the defining paradigm of our lives. ![]()
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